The deal hides in the details
Most hotel projections live in a spreadsheet one person understands and nobody can audit. A formula breaks, a fee lands on the wrong line, an operator changes a term, and the model gets rebuilt by hand at midnight. The headline base and incentive fees get all the attention while the stack of charges underneath quietly decides the owner's return. By the time the gap shows up, the deal is signed for the next ten to twenty years.
The numbers that matter most are the ones furthest from the top line, and a spreadsheet is the worst place to keep them honest.
One deal, every structure, the right standard
Five structures, one set of inputs
Model the same hotel as a management agreement, a lease, a franchise, a white-label arrangement or a hybrid. Change occupancy, rate or a fee once, and every structure recalculates so you compare the owner's return like for like.
Build it by talking
Describe the deal in plain English and the built-in AI fills the model for you to review. Generate a board-ready summary in seconds, in your own tone. The AI suggests, you approve. Nothing changes until you say so.
USALI 12, line by line
Every figure sits where the standard puts it, from departmental profit through GOP and EBITDA to the owner's return, with the fees and reserves in the right place. The Excel export ties to the penny.
See it working
The real app on the bundled sample deal. Ask the Agent for a change, review what it proposes, keep it or revert it.
Built for the people who carry the risk
Stax IQ Pro is for owners and developers of one to a handful of hotels, asset managers, and the advisers who structure management and franchise agreements for them. If you model hotel deals and have to stand behind the result in front of a board, a lender or a partner, this was built for you. If you have ever rebuilt a spreadsheet because an operator moved a fee, you already know why it exists.
Defensible by design
Compliant with the standard
The model follows USALI 12 line by line, the same standard a lender or operator will hold your numbers to.
It shows its working
Every figure traces back to an input you can find and change. No black box, so you can defend the output line by line.
Independent and private
Independent of any operator or brand, built to comply with USALI 12. Your model lives on your own machine; when you use the AI, only what you ask it is sent for processing.
Tested like software should be
Every release passes 4,400+ automated financial checks, with the maths verified against an independent recomputation before it ships.
Everything in one tool
- All five operating structures, compared side by side on one hotel
- Built-in AI deal entry and board-ready summaries, no API key to manage
- The full USALI 12 profit and loss, from revenue to the owner's return
- Sensitivity and break-even: occupancy by rate grids, IRR, NPV and debt cover
- The investment view: project cost, funding, exit and returns
- Excel workbooks with live formulas, and board-paper PDF reports
- Always current with the latest USALI edition
- Continuous development, with new capability shipped regularly
One plan, priced for the work it saves
Pro is an annual licence. It funds active development and the built-in AI that runs inside the app, so you are paying for a tool that keeps improving, not a file that sits still. Prices in US dollars.
A single deal modelled properly saves days of spreadsheet work and produces output a board will trust. At four figures a year, the tool pays for itself on the first deal it gets right.
Start free with the fee calculator and the Fee Stack Decoder. The Hotel Operating Agreements Series is $97 one-time and available now. Stax Lite, a single-structure modeller, is $249 one-time. Pro is the full app, and it includes the book series: if you buy the series first, the $97 comes off the Pro price.
Questions owners ask
Is this a replacement for my adviser or lawyer?
No. It makes you sharper in the room with them. It models the economics so the conversation is about real numbers, not guesses. It is not legal or financial advice.
Why a yearly fee and not a one-off?
Because you are paying for two things that genuinely recur: the app's continuous development, and the built-in AI, which carries a real running cost. The licence funds a tool that keeps getting better and always tracks the current USALI edition.
Is my data safe?
Your model runs and is saved on your own machine. When you use the built-in AI, only the details you ask it to work on are sent for processing, and you choose how much or how little of the AI to use. Nothing else leaves your computer.
Does it work outside the United States?
Yes. USALI is the US-origin standard that governs US-branded hotels worldwide, so the output is built for owners and advisers anywhere who deal with US-style management and franchise agreements.
What if it does not save me time?
Try it on a real deal during the free trial. If it does not earn its place, you walk away having paid nothing.
See your next deal clearly
The headline terms are the easy part. The economics that decide your return are in the structure, the fees and the reserves, and those are exactly what Stax IQ Pro models, on the standard your lenders and operators already use.
Join the early-access listBe first to know when Pro launches, and get the free trial when it does.