StaxIQ
Hotel projections · Built on USALI 12

Know which deal wins before you sign.

Stax IQ models management, lease, franchise, hybrid and white-label agreements from one set of inputs, so you can see what each structure actually pays the owner, and where the fee stack leaks value, before you sign. Build it with the built-in AI, by hand, or any mix of the two.

Get the free Fee Stack Decoder Get the app at launch

The Decoder maps the twelve operator charges beyond the base fee, with a one-page checklist for your next operator negotiation. Enter your email and it is yours.

Built for hotel owners and developers, asset managers, private equity and lenders.

Summit Grand · 150 keys · five structures on one set of inputs
Stax IQ comparing five operating structures side by side, with cumulative and year-by-year owner returns
Year 5 owner return, best structure $2,613,936 Worst $590,211 Difference over the ten-year hold $20,588,906

5,042 checks on every release

Automated financial tests, verified against an independent recomputation of the same maths. Zero failures ships, or nothing ships.

USALI 12, line by line

Every figure sits where the twelfth edition puts it, from rooms revenue down to the owner's return. Not an approximation of the standard.

The model stays on your machine

Your projections, files and exports never leave your computer. The AI is opt-in, and sees only what you ask it to work on.

The engine

Five structures. One set of inputs.

Change one assumption and every structure moves with it, so you are comparing the same hotel five ways rather than five spreadsheets that drifted apart.

Like for like

Change it once. Everything recalculates.

Occupancy, ADR, or any fee in the stack. Management, lease, franchise, hybrid and white-label P&Ls all rebuild on the same assumptions, so the difference you are looking at is the deal and not the modelling.

Year 5 owner return, bundled sample
Management2,613,936
Franchise2,382,784
Hybrid2,364,252
White label1,804,944
Lease590,211
Spread2,023,725 a year
The Agent

"Increase ADR by 5% and show me the effect on owner return."

Describe the change in a sentence. The Agent rebuilds the affected lines and shows you exactly what it proposes, in green and red, before anything moves. Keep it or revert it. Nothing changes until you say so.

Increase ADR by 5% and show owner return
ADR, year 5243.00
ADR, year 5255.15
Owner return, year 52,613,936
Owner return, year 52,743,600
KeepRevert
It works on the deal terms too
Cut the incentive fee to 10% over a 9% owner priority
Switch the lease to fixed rent with 3% escalation
The full waterfall

From departmental profit to DSCR.

Gross revenues through GOP, EBITDA, the replacement reserve and debt service. No plug figures and no hidden steps: every line traces to the schedule it comes from, which is what a credit committee will ask you.

Year 5, $000s
Total operating revenue14,869
Departmental profit8,297
Undistributed expenses4,051
Gross operating profit4,246
Operator load621
Nonoperating I&E416
EBITDA3,209
Replacement reserve595
Owner's return2,614

No API key or account required: the AI is built in.

The AI comes already provided by us, so there is nothing to sign up for and nothing to configure. If you would rather use your own provider, plug in your own key and it works the same way. Either way the model file and your exports stay on your machine, and only the question you send is transmitted.

See it working

The real app, on the bundled sample deal.

Ask the Agent for a change, review what it proposes, keep it or revert it.

"Increase ADR by 5% and show me the effect on owner return" The Agent proposes·the model updates·you keep or revert
Free guide

The base fee is the part everyone sees.

The other twelve operator charges are the part that quietly compounds. This owner-first guide maps every charge type beyond the base fee, shows where the value leaks, and gives you a one-page checklist to take into your next operator meeting. Ten minutes, no jargon.

Get the free Fee Stack Decoder

One email, the PDF, nothing else unless you ask.

Why now

USALI 12 became mandatory in January 2026, and a model still built on the eleventh edition misclassifies the lines that moved. The stakes compound from there: once the owner's priority clears, each point of incentive fee is worth roughly $40,000 a year, every year, on the worked example in our management agreement guide. The next agreement you negotiate is where that either leaks or does not.

Read the worked example
Pricing

Four rungs, one engine.

Free guideAvailable now$0by email Book seriesAvailable now$97one-time · the theory Stax LiteAt launch$249one-time · one deal, one structure Stax IQ ProAt launch$1,499a year · the full engine
USALI 12 P&L engine—Theory onlyIncludedIncluded
Operating structures——One structureAll five, side by side
Built-in AI Agent——Manual onlyUnlimited
Exports——Basic ExcelLive-formula Excel and board PDF
Owner's guidesThe Fee Stack DecoderThree books and the toolkit—Book series included
Get the Decoder Get the series Notify me See Pro
Prices in US dollars·The book series is available now·Lite and Pro open at launch, and the $97 comes off Pro if you buy the series first·The app opens for free trials at launch: leave your email in the section below and you will hear first
Learn the standard

The owner-first guides behind the app.

Free to read, and free to reuse: every guide is published under a Creative Commons Attribution licence, so you can quote it, adapt it or put it in front of your board with credit.

What is USALI 12? The operating statement, line by line Hotel management agreements Hotel management agreement fees Management vs lease vs franchise Hotel feasibility studies Hotel lease agreements Franchise vs independent Is a hotel brand worth the cost? GOP, EBITDA and the owner's return What brand standards really cost Hotel pro forma Hotel fee benchmarks Incentive fees and the owner's priority Hotel franchise fees explained The FF&E replacement reserve USALI 12 vs USALI 11: what changed How to negotiate a management agreement Hotel management agreement red flags What to check before buying a hotel Hotel financial due diligence The fee stack calculator

See all guides ›

The app

The app opens for trials at launch.

Stax IQ is built and running. It is not a public download yet, because the installers are not code-signed, and an unsigned build is one your computer is right to distrust. Rather than hand you something your machine treats as a threat, we are holding it until signing is in place. Leave your email and you will get the free trial the day it opens.

Tell me when the trial opens

You will get the Fee Stack Decoder straight away, so there is something useful in it for you today rather than only a place in a queue.

Already running Stax IQ?
If the app is already installed and you want the current build, email hello@staxiq.app and we will send it over. It is the same unsigned build, so expect your computer to object, and a recent Mac may refuse it outright. Signed installers replace all of this shortly.